As one of the most talked-about figures, Ernie Boch Jr. has built a significant fortune. In this article, we dive deep into the assets and career highlights.

What is Ernie Boch Jr.'s Net Worth?

Earnest Alexander Boch Jr. was born on February 15, 1958, to Earnest Boch Sr. and Barbara Ann Boch (née Lyons). His mother was working at New England Merchants National Bank in the early 1950s when she met a local businessman named Ernie Boch. They began dating and soon married. They eventually had four children: Ernie Jr., Donna, Karen, and Beth Joyce.

Ernie Boch Jr. is an American businessman who has a net worth of $600 million. Ernie Boch Jr. inherited Boch Enterprises, an automobile sales and service business that was started by his grandfather, Andrew Boch. Andrew Boch launched what became an empire in 1945 when he purchased the Nash Motors franchise in Norwood, Massachusetts. More details on this empire in a a moment. Ernie's father, Ernie Boch Sr., is widely credited with inventing of the "Automile" concept, where many car dealerships were located in the same area, almost like a shopping center. His father was famous in Massachusetts for appearing in his own commercials, which featured his catchphrase "Come on down!"

In the 1970s, Ernie Sr. made the then-controversial decision to add Japanese car makers to his umbrella of dealerships, specifically Subaru and Toyota. Locals were not impressed with the foreign-made cars until the oil crisis hit just a few years later. Prior to the oil crisis, American-made cars absolutely dominated the US market. The cars were large and not fuel-efficient. The Japanese-made cars, by comparison, were tiny and very fuel-efficient. Foreign made cars soon were as much as 50% of the US market, and Boch Enterprises was a pioneer. He would later add Honda, Kia, and Mitsubishi dealerships, AND his connections to the manufacturers supplied dozens of other local Subaru, Toyota, and Honda dealerships that popped up over time.

Andrew's son Ernie eventually took the reigns and turned the thriving business into an empire. Ernie also starred in the company's commercials, with his perfect Boston accent, often performing memorable stunts, like smashing windshields because he was "smashing prices." He ended commercials with what became his trademark catchphrase: "Come on down!":

In 1945, Ernie Jr.'s grandfather, Andrew Boch, dropped out of his junior year in high school in 1943 and enlisted in the US Army. In 1945, after WW2 ended and he was discharged, Andrew returned to Norwood, MA, where he purchased a Nash/Rambler car franchise. Over time, he grew it into the best-selling Rambler dealership in America.

Ernie Sr.'s major innovation was the concept of the "Automile." Put very simply, he invented the concept of having multiple car dealerships along one stretch so people could shop for cars as if they were going to the mall. The very concept that you now see in almost every major city in the world today.

Ultimately, Ernie Boch Jr.'s financial journey is a testament to their success.

Disclaimer: All net worth figures are estimates based on public data.