Many fans are curious about Joe Brumm's financial success in April 2026. Our team analyzed the latest data to provide a clear picture of their income.
What is Joe Brumm's Net Worth?
In December 2024, Joe made two important announcements. First, he announced he would write and direct a feature-length Bluey film for Disney. And secondly, he announced he would simultaneously be taking a break from his involvement in the TV series.
Bluey is produced by an Australian-based production company called Ludo Studio. Ludo received an initial injection of $13,000 to fund Bluey's pilot episode from the Australian Broadcasting Company (ABC). After that pilot episode was shown to various studios, BBC Studios and the ABC put up $4 million to finance a full first season. In this follow-up deal, BBC Studios received international distribution and licensing rights to Bluey outside of Australia. That means today, the Australian Broadcasting Company does not profit off the massive success of Bluey. Ludo continues to "own" Bluey and shares in the profits,as does Joe Brumm, but the vast majority goes to BBC Studios. In 2023, BBC Studios generated roughly $5 billion in revenue, of which roughly $2 billion came from Bluey.
Long story short, Joe Brumm does not earn the vast majority of profits generated by his creation Bluey. He does earn a healthy slice of profits from each of the deals that have been negotiated so far and will be negotiated going forward. Furthermore, if he ever made himself available as a "free agent" creator, it's all but certain that Disney would pay him whatever he wanted to lock him up in an overall production deal. He might even be able to negotiate 100% ownership of the IP rights to a future creation, just asGeorge Lucasdid with Star Wars, whichultimately earned him tens of billions of dollars, most of which camewhen he sold the franchise for $4 billionin 2012 to… Disney in a cash and stock deal.
In 2020, BBC Studios struck a deal with Australian-based toy company Moose Toys to be the exclusive maker of Bluey toys. Moose Toys, which is privately owned by Manny Stuhl, previously made a fortune by creating the massively successful Shopkins toy line. The Shopkins franchise was launched in 2014. By 2016, Shopkins was so successful that Manny Stuhl had earned a net worth of $1 billion. Thanks almost entirely to Bluey, today Manny Stuhl's net worth is $2 billion, which has made him one of therichest people in Australia.
In 2019, Disney paid BBC an undisclosed, but reportedly very large, fee to air Bluey globally minus China, New Zealand, and Australia. This deal did NOT include merchandise or theme park rights. For that reason, you will not find Bluey at a Disney park, despite the fact that it is easily the company's most popular character/franchise today.
For a comparable example, consider Peppa Pig. Peppa Pig was created by Mark Baker and Neville Astley and was originally produced by their animation studio, Astley Baker Davies. The studio soon signed a UK-distribution deal with Contender Entertainment Group, one of the largest content distributors in the UK. In 2007, a company called Entertainment One acquired Contender Entertainment, primarily to gain the right to distribute Peppa Pig globally. This sale also included a minority share of the ownership rights to the Peppa franchise. In a strange twist, in 2013 eOne bought the rights toDeath Row Records' catalog in a bankruptcy auction. In 2015, eOne paid $212 million to up its ownership stake in Peppa to 70%. At this point, two of eOne's biggest franchises were Death Row Records and Peppa Pig. In 2019 eOne was acquired by Hasbro for $4 billion, largely so Hasbro could acquire Peppa Pig, which is now the company's biggest brand. In this example, the creators were also the owners of the original production studio and therefore owned a large share of the IP equity in those early sales and deals. Joe Brumm is not an equity owner in Ludo Studio so he has not been able to cash-in as much as you might assume on his creation… yet.
Joe Brumm is an Australian animator and writer who has a net worth of $10 million. Joe Brumm is best known for creating, writing, and directing the Australian animated children's television series "Bluey." In 2023, Bluey was the #1 most-watched children's television show in the world and the second most-streamed show overall, behind only "Suits." Bluey is a veritable empire, with plush toys, pajamas, toothbrushes, foods, potty-training seats, and books that have sold more than 20 million copies worldwide. Bluey songs have been streamed hundreds of millions of times, and a live tour visited more than 200 cities in the US and Australia so far.
Long story short, Joe Brumm does not own the rights to Bluey today but he does own a portion of the show's profit sharing. Bluey is owned by an Australian production company called Ludio Studio. In a similar wayMatt Groeningdoes not "own" "The Simpsons." For most of its life, The Simpsons was owned by 21th Century Fox. Today it is owned by Disney after acquired Fox in 2019. Similarly,Larry DavidandJerry Seinfelddo not "own" Seinfeld even though they are the creators. They do each own 15% of Seinfeld's profits, which has earned both of them hundreds of millions of dollars over the decades.
Who Makes Money Off Bluey?
Before creating Blue, he worked as an animator on such British animated children's series as "Charlie and Lola," "Tinga Tinga Tales," and "Peppa Pig." Brumm has also directed some animated short films, including "Causes" and "The Meek."
In summary, the total wealth of Joe Brumm reflects strategic moves.
Disclaimer: All net worth figures are estimates based on public data.
