As one of the most talked-about figures, KSI has built a significant fortune. Our team analyzed the latest data to provide a clear picture of their income.
KSIOlajidebt (also known simply as KSI) is an English YouTube personality, video game commentator, comedian, and rapper who has a net worth of $100 million. KSI is one of the highest-paid internet personalities in the world. Between September 2022 and September 2023, he earned $25 million. As of this writing, he has three YouTube channels; "KSI," "JJ Olatunji," and "KSIClips," and his videos have amassed more than 8.6 billion views. His main channel has 24.1 million subscribers, and he is also a former member of the YouTube group the Sidemen, which manages four channels, "Sidemen," "MoreSidemen," "SidemenReacts," and "SidemenShorts."
KSIOlajidebt's name comes from the gaming community "KSI" plus his real name, Olajide, and BT British Telecom. He mostly plays and comments on FIFA games and has played FIFA with Arsenal and England midfielder Alex Oxlade-Chamberlain. As a rapper, KSI released the single "Lamborghini" (featuring P Money) in 2015, and it reached #7 on the UK R&B chart and #30 on the UK Singles Chart. He has released the studio albums "Dissimulation" (2020) and "All Over the Place" (2021), and he has been featured on singles by BlacknWhite, Sway, and Yogi. In 2015, KSI published the book "KSI: I Am a Bellend," which was titled " "I Am a Tool: How to Be a YouTube Kingpin and Dominate the Internet" in the U.S.
Do Logan Paul and KSI own Prime?No. They are promoters, but they do have equity in the brand. It is generally believed that the two either both own 20% or they own a combined 20%. The remaining majority is controlled by a Louisville-based umbrella company called Congo Brands. Congo is co-owned by Max Clemons and Trey Steiger.
Logan Pauland KSI famously hate each other, and on August 25, 2018, KSI and Logan held a pay-per-view boxing match that was promoted as "the biggest internet event in history." The fight ended in a draw, and a rematch took place on November 9, 2019, at the Staples Center in Los Angeles. The first fight was watched by 2.25 million viewers live, with 1 million watching via pay-per-view and another estimated 1.2 million watching illegally via Twitch streams. In the end, 1.3 million purchased the fight via PPV, generating around $13 million in revenue. It's likely that Logan and KSI each earned around $2 million total from the match before taxes when all other sources, like merchandise are added. For the second fight, they each were guaranteed a minimum of $900,000. Their total earnings for the second fight, which was broadcast by boxing company DAZN USA, likely topped $3 million each. KSI previously fought another YouTuber he was feuding with, Joe Weller, and won in the third round, defeating Weller with a technical knockout. On YouTube, 1.6 million watched the fight live, and within 24 hours, it had garnered 21 million views.
Prime has lined up a slew of celebrity endorsers, including quarterback Patric Mahomes, soccer starErling Haaland, and MMA fighter Alexander Volkanovski. It's probably safe to assume the celebrities were also given equity in exchange for their endorsement.
In recent years, the energy drink "Prime" has become a hot topic when discussing KSI's net worth. For those who are unaware, Logan Paul and KSI have promoted Prime since its debut in January 2022. According to unverified reports from Prime, in the 12 months between December 2022 and December 2023, the drink generated $565 million in revenue.
Let's assume that Logan and KSI each own 20% of the brand. When Rockstar sold to Pepsi for $3.8 billion in 2020, it was generating $800 million in revenue. In other words, Rockstar sold for around 5X revenue. If Prime is doing $600 million per year in revenue, one could assume the brand's overall value is around $3 billion (5 times $600m). If Logan and KSI each own 20% of the brand, their paper stakes would be worth$600 million. If they actually own a combined 20%, aka 10% each, that would be$300 milliona piece. Since their actual equity stakes are not known AND the brand's revenue numbers are unverified, all of the above is pure speculation. However, it is safe to assume that they both own very valuable stakes in a growing business.
KSIOlajidebt was born Olajide Olayinka Williams Olatunji on June 19, 1993, in Watford, Hertfordshire, England. His mother, Yinka, is from London, and his father, Jide, is from Nigeria. KSI has a younger brother, Deji, who is also a YouTuber; in 2015, KSI was ranked #1 on Tubular Labs' list of the "UK's Most Influential YouTube Creators," and Deji was ranked #2. KSI attended Berkhamsted School, where he met Simon Minter, who would later join KSI as a member of the Sidemen. In 2018, Deji released a video that showed KSI's personal bank records, and KSI publicly expressed anger at his family for Deji's actions, saying, "Don't you f**king dare put my information out on blast like that. I keep that shit private. Mom, dad, I'm disappointed."
Ultimately, KSI's financial journey is a testament to their success.
Disclaimer: All net worth figures are estimates based on public data.
