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Overview and Mini Bio
Travers Beynon, famously known as “The Candyman,” is an Australian entrepreneur, socialite, and former model. Renowned for his extravagant lifestyle, he is often compared to Hugh Hefner and has earned the moniker “The King of Instagram.” Beynon is the managing director of FREECHOICE, a highly successful tobacco franchise in Australia. His lavish parties at the Candy Shop Mansion on the Gold Coast have garnered international attention, making him a controversial yet fascinating figure in pop culture.
Transition from Modeling to Business
Beynon began his career as a model during the 1990s, working for global fashion brands such as Levi’s and Calvin Klein. His striking looks and charisma made him a sought-after figure in the fashion industry. However, he eventually transitioned into business by taking over FREECHOICE, his family’s tobacco franchise.
Early Life and Family Background
Travers Beynon was born on March 6, 1972, in Melbourne, Victoria. He grew up in a family that owned a tobacco business, which later became the foundation of his wealth. His parents instilled entrepreneurial values in him from an early age. Beynon attended private schools in Melbourne and excelled in sports, particularly Australian Rules Football.After completing his education, Beynon pursued a career in professional football. Unfortunately, an injury cut his athletic aspirations short. This setback redirected his focus to modeling and eventually to managing his family’s tobacco empire.
Social Media Fame
Beynon’s carefully curated Instagram feed showcases his luxurious lifestyle, including private jets, exotic cars, designer fashion, and a bevy of models. With hundreds of thousands of followers, he has become a social media sensation.
Marriages and Family
Travers Beynon has been married twice. His first marriage was to Ninibeth Leal, a former Miss Venezuela and Miss World 1991 winner. The couple had two children before divorcing in 2008. Later that year, he married Taesha Beynon. Together they have two children.
Polyamorous Lifestyle
Beynon is open about his unconventional relationships. He lives with multiple girlfriends alongside his wife at the Candy Shop Mansion. Despite criticism from some quarters, he maintains that all relationships are consensual and harmonious.
- Full Name: Travers Martin-Beynon
- Date of Birth: March 6, 1972
- Place of Birth: Melbourne, Victoria, Australia
- Nationality: Australian
- Spouse(s): Taesha Beynon (2008–present), Ninibeth Leal (1991–2008)
- Children: Four
- Net Worth: Estimated $200 million
- Notable Assets: Candy Shop Mansion, luxury cars
- Career Highlights: MD of FREECHOICE, former model
The Candy Shop Mansion
Beynon is best known for his opulent Gold Coast residence, dubbed the “Candy Shop Mansion.” The property serves as the venue for his infamous parties that attract celebrities and socialites from around the world. These events often feature extravagant themes and have been described as “the wildest parties in the world.”
Building FREECHOICE
Under Beynon’s leadership, FREECHOICE expanded to become one of Australia’s largest tobacconist chains. His innovative marketing strategies and business acumen propelled the company to new heights. This success provided him with the financial freedom to indulge in his flamboyant lifestyle.
Estimated Wealth
As of 2025, Travers Beynon’s net worth is estimated at $200 million. His wealth primarily stems from FREECHOICE’s success but is supplemented by investments in real estate and other ventures.
Charitable Work and Legacy
Beynon has recently ventured into philanthropy by supporting local charities on the Gold Coast. While controversial for his lifestyle choices, he remains an influential figure in Australian pop culture.
Current Relevance and Recent Updates
In recent years, Beynon has shifted focus towards philanthropy while maintaining his extravagant persona. He has teased plans for a reality TV show titled The Candyman Can, which will document his lifestyle and business ventures.
Future Plans and Impact on Culture
Travers Beynon continues to expand his brand through social media and entertainment ventures. His influence on pop culture lies in redefining luxury lifestyles while sparking debates on morality and excess.
Disclaimer: Travers “Candyman” Beynon: Age, wealth data updated April 2026.