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Zia Yusuf, born in 1986 in Bellshill, Scotland, is a British entrepreneur and politician known for his significant contributions to both the business world and the political arena. As of March 2025, he serves as the Chairman of Reform UK, a right-wing populist political party. Prior to his political involvement, Yusuf co-founded Velocity Black, a luxury concierge service, and achieved remarkable success in the business sector.
- Full Name: Muhammad Ziauddin Yusuf
- Date of Birth: 1986
- Place of Birth: Bellshill, Scotland
- Nationality: British
- Early Life: Raised in the UK by Sri Lankan immigrant parents; father was a doctor, mother a nurse
- Family Background: Parents both served in the NHS
- Education: Hampton School (Scholarship); BSc in International Relations, London School of Economics (2009)
- Career Beginnings: Worked at Merrill Lynch and Goldman Sachs
- Notable Works: Co-founder and CEO of Velocity Black
- Relationship Status: Not publicly disclosed
- Spouse/Partner: Not publicly disclosed
- Children: Not publicly disclosed
- Net Worth: Approximately £31 million from sale of Velocity Black
- MajorAchievements: Grew Velocity Black by 848% YoY in 2018; Listed in Top 100 Asian Stars in UK Tech
Personal Life and Relationships
Yusuf describes himself as a “British Muslim patriot.” He maintains a low public profile regarding his personal relationships, with no publicly available information about a spouse or children.
Notable Works and Achievements
Velocity Black revolutionized the luxury concierge industry by offering a digital platform that provided personalized services to affluent clients. Under Yusuf’s leadership, the company expanded globally, with revenues increasing by 848% in 2018. The platform’s success was highlighted by its inclusion in Apple’s Best of 2015 awards and recognition in various publications, including Forbes and Wired.
Charitable Work and Legacy
While specific charitable activities are not extensively documented, Yusuf’s upbringing in a family dedicated to public service suggests a commitment to societal contributions. His legacy includes transforming the luxury concierge industry and influencing political discourse in the UK.
Net Worth and Lifestyle
Yusuf’s net worth is primarily derived from the sale of Velocity Black, estimated at £31 million. His lifestyle reflects his success, with a focus on luxury and exclusivity, aligning with his former business endeavors.
Current Relevance and Recent Updates
In 2024, after selling Velocity Black, Yusuf turned his attention to politics. He became the largest donor to Reform UK, led by Nigel Farage, expressing concerns over national issues such as border control and public services. In July 2024, he was appointed Chairman of the party, aiming to broaden its appeal and influence in British politics.
Mini Bio
Zia Yusuf’s life story is a testament to ambition and versatility. Born to Sri Lankan immigrant parents who both worked in the National Health Service (NHS), Yusuf was raised with a strong work ethic and appreciation for public service. He attended Hampton School in London on a scholarship, where he met his future business partner, Alex Macdonald. Yusuf later earned a BSc in International Relations from the London School of Economics in 2009. His career includes stints at Merrill Lynch and Goldman Sachs, where he rose to the position of Executive Director. In 2014, he co-founded Velocity Black, which he sold in 2023 for £233 million. That same year, he became the largest donor to Reform UK and was appointed Chairman in July 2024.
Future Plans and Impact on Culture
As Chairman of Reform UK, Yusuf aims to reshape the political landscape in the UK by appealing to voters disillusioned with traditional parties. He plans to focus on policies that address national security, public service reforms, and the UK’s relationship with the European Union. His recent appointment as Chairman positions him as a key figure in the ongoing political shift, with the potential to make significant waves in the upcoming elections. Yusuf’s influence is expected to grow, especially as he combines his business acumen with his newfound political role.
Despite his significant wealth and business success, Yusuf has faced scrutiny due to his political affiliations, highlighting the complexities of identity and perception.
Early Life and Family Background
Muhammad Ziauddin Yusuf was born in 1986 in Bellshill, Scotland, to parents who had migrated from Sri Lanka in the 1980s. His father worked as a doctor, and his mother as a nurse, both contributing significantly to the NHS. The values of hard work and public service were instilled in Yusuf from a young age. He attended Hampton School in London on a 50% scholarship, where he met Alex Macdonald. He later pursued higher education, earning a BSc in International Relations from the London School of Economics in 2009.
Career Beginnings and Key Milestones
After university, Yusuf joined Merrill Lynch and later Goldman Sachs, specializing in European automotive and defense sectors. He rose to the position of Executive Director but felt unfulfilled. A pivotal moment occurred when he witnessed a mentor’s emotional reaction to achieving partnership at Goldman Sachs, realizing the personal sacrifices involved. Encouraged by his brother, Yusuf left Goldman Sachs in 2014 to co-found Velocity Black with Macdonald. The company experienced rapid growth, attracting high-profile clients and securing significant venture capital funding. In 2023, they sold Velocity Black to Capital One for £233 million, with Yusuf’s share estimated at £31 million.
Moreover, Yusuf has expressed interest in supporting tech innovation and entrepreneurship, particularly through charitable ventures or new business models that align with his vision for economic development. His background in luxury services and high-end clientele could allow him to foster partnerships that could enhance Reform UK’s public image.
Interesting Facts and Trivia
Yusuf’s decision to leave a promising career in investment banking to co-found Velocity Black was influenced by a desire for a more fulfilling professional life.
Given his involvement in both business and politics, Zia Yusuf’s influence is likely to extend beyond just his own achievements, shaping the future of luxury services and political discourse in the UK for years to come.
Disclaimer: Zia Yusuf: Age, wealth data updated April 2026.